How to Conduct Market Research and Develop a Slot Game

A narrow notch, groove, or opening, as in a keyway in machinery or a slit for a coin in a vending machine. Also: a position in a group, series, or sequence: The newspaper slid into its slot on the front page.

The slit or aperture into which a coin can be dropped in a machine to activate a mechanism that pays out prizes, as in a casino game or online gambling website. The third cornerback in a NFL defense, tasked with covering the slot receiver (the number three receiver on offense), who catches the ball all over the field. A slot corner must be well conditioned and athletic enough to cover fast receivers in press coverage and off-man coverage.

Market Research

After developing the concept and game design for your slot, it’s time to conduct some market research. This will help you understand your target audience and determine what features they want in a slot game. For example, if your target audience is young adults, you might conduct surveys asking about their favorite types of slots and what kind of bonus offers they like to see on a site. You can then use this information to develop your game’s theme, mechanics, and UI. You may also want to conduct a risk assessment. This process will help you identify and evaluate potential risks in your slot game’s development, production, launch, and operation.