After Goodfellas shook up the American film landscape, Universal green-lighted Casino, with Robert De Niro and Joe Pesci teaming up for the third time in a row. At a moment when violent, profane criminality was suddenly in vogue, the movie delivered a healthy return on investment by re-invigorating gangster cinema.

The Casino experience is all about noise, light and excitement. The noise comes from gamblers shouting encouragement to each other or the dealers; the lights come from the dazzling, flashy table games and slot machines; and the excitement comes from the sense of being on the edge of your seat as you watch your money multiply or dwindle.

But it’s more than just noise, lighting and excitement that a casino offers. Most casinos have restaurants, free drinks and stage shows to add to the experience and attract customers. In addition, casinos offer a wide variety of gambling games, from the popular poker and blackjack to less familiar games like keno and roulette.

In addition, casinos are ideal places for parties and celebrations of all kinds. To attract this type of business, casino marketers must make sure to communicate their ability to host groups and events. They must also pursue events and group business through targeted messaging and targeting. This includes promoting their luxury hotel offerings, advanced technology, flexible event spaces, spa and health club amenities, and gourmet restaurants. Casinos have to compete with other entertainment venues for this business, so it’s critical they make their offers attractive and competitive.